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Black Friday 2020: Ecommerce Tips & Strategies to 10X Sales

Black Friday 2020 Ecommerce Tips & Strategies to 10X Sales

The year has noted the record-breaking year of ecommerce sales and here again, the businesses are thinking of their strategies. However, black Friday has gone, but still thinking about the strategy of boosting the e-commerce sale is necessary. Adobe analytics reported the 19 percent rise in sales in comparison to last year. Online sales further raised the bar and reached $7.4 billion, which is very close to the record sales of $7.9 billion last year Cyber Monday.

Cyber Monday proved to be more successful than Black was Friday. For the businesses who want some acute strategies to increase their sales online, here are few tips and strategies:

Streamline your customer:

Offering opportunities to customers seems the best way to earn customers. However, the number of choices often overwhelms the customer and it prefers the least deciding on not choosing anyone. The traditional method seems counterproductive. In the reports, it was found that offering fewer choices as low as 30 percent of what you used to offer, increase the chance of converting a visitor into potential sales. The customer, who is offered the choice of various brands are likely to purchase none. Add paragraph text here.

Promote with paid promotions and organic search optimizations:

Top ecommerce development companies say that need to advertise your ecommerce website increasing the awareness. With every new product lot and the special discount offer, you must increase the marketing efforts. The social media platforms are the best way to display your products. In addition, Pinterest is an underutilized platform, which brings attention to your brand.Add paragraph text here.

Further, optimize your ecommerce store. Optimizing your ecommerce store is a more sustainable way of getting the results. Target long-tail keywords while promoting your brand. The accompanying text with every product increases the optimization and tends to bring more traffic.

Understand the power of 9:

Have you ever thought why there are so many products with number 9 on their price tags? You may wonder what the difference between 99 and 100 is. The study by MIT shows, that the price-sensitive customer, does not make rational decisions while purchasing the goods. The price difference of one cent can make a significant difference in sales. By reducing the prices by a small fraction, the ecommerce sales can increase upto 24 percent. The number 9 makes a magical impact over sales and this is why it is included in most of the sale price tags.

Optimize the checkout process:

Today, there are many varied options available in the market used by top web development companies. Sticking to the old traditional methods can drop down the sales. Sticking to debit/credit card for transactions you can integrate the other options such as PayPal and Google pay etc.
 

The famous ecommerce platform such as Magento offers the availability of 100 payment plans to be integrated. According to the data, 5 percent of the users have been recorded to abandon the checkout process because of the declined payment options. Integrate multiple payment options on your ecommerce website.

Simplify the checkout operation by providing easy navigation and directly asking only the necessary information for completing the transaction. Requesting your user to fill the large form is not the right way. According to reports, 61 percent of the users denied creating the account and 27 percent noted to abandon the checkout process because of being lengthy. Make check out more consumer-friendly.

Make store user-friendly:

Cluttered ecommerce sites do not perform well. They are less likely to work well because of messy UI. Declutter your ecommerce website and you need not put every product in the front display. Offer direct navigation and use advertisements.

Smooth navigation:

The smooth navigation process is another tool to boost UX. Easy navigation allows the user to browse through different categories and make the easy choice of different products.

Increase mobile speed:

Most of the customers prefer to shop on their mobile phones. Your website must be optimized for speed. Because the low speed of the smartphone version can discourage the customer from shopping.

Secure shopping platform:

The prudent business owner hires top ecommerce developers for a secure shopping platform because they understand that it is important to encrypt the website with the SSL certificate. Because the secure website increases the trustworthiness in the market. Also, the increased concern of security necessitates the trust badges for the customers. It is essential to winning the trust of the customer, which is only possible if the customer is given the secure payment platform. Ensure that their personal information is secure.

Automated SMS marketing campaign:

You can send information, price offers and curate news via email or text messages. The text message is a fantastic way to post valuable content and inform potential customers. Also, automated messages are an effective way of marketing and gaining more clients.

  • Send automated messages to the clients who have abandoned the check out process.
  • Follow up the clients interested in particular category of products.
  • Share updated discounts and coupons.
  • Send holiday messages and concrete your bond with customers.

Give your customers, coupons, offers, and codes for discount sales.
 

Target content marketing campaign:

Start the marketing campaign with messages. Create a newsletter and share the relevant information for subscribers. If you are the seller of automobile insurance, you can share the newsletter with the concerning automobile care information for your clients. This is a great way to concrete the loyalty of clients and execute the content strategy.

Bring the discounted products in front:

Give stress over the discounted products. Showing discounted products can drive more customers around and bring some positive results. The price sensitive customers generally have to browse through the plethora of options and therefore decreasing the browsing friction can help in gaining more customers.

Start advertising early:

Always prepare the plan in advance for the upcoming festivals or occasions. Market your offers and discounts; you can start any quick deals for breaking the coupons for greater benefit in mega sale offers.

Conclusion:

Increasing sales and driving more traffic is not an easy task and cannot be accomplished in one or two days. A proper strategically behavior is necessary to get benefits from the ecommerce store. The above tips are the few one and there are many strategies you can derive to increase sale. Many top ecommerce development companies are offering the marketing strategy for their ecommerce clients and they are utilizing many of the above tips. Rest is your creativity, which can drive positive results.